9/9/2023 0 Comments Linkedin header mockup![]() ![]() If they read the first sentence of your profile and see how you solve one of their top challenges, they're going to want to connect and talk more! Now, imagine reaching out and connecting with thousands of hospital CFOs, all of whom are looking for ways to increase revenue and reduce expenses. ![]() If you know, for example, that hospital CFOs are one of your top audiences, you can set up a LinkedIn profile that reads like this: "WHAT I DO: I help Hospital CFOs increase revenue and reduce expenses by providing industry-specific healthcare accounting software." Think about how powerful and targeted your approach can be as a result! With nearly 500 million members in 200 countries, and with two new members joining every second, LinkedIn is the best "professional" search engine on the planet.Ĭase in point: LinkedIn's internal search engine allows you to create targeted lists of thousands of professionals based on their job title, industry type, company name, physical location, where they attended school and much more. With LinkedIn, the Riches are in the Niches You can also uses phrases like "WHAT OTHERS SAY" to insert client testimonials directly into the text of your profile page. It’s that simple! And you should carry this same formula throughout the rest of your summary, answering other questions like "WHO I SERVE" and "WHAT MAKES ME UNIQUE" as you help potential clients understand who you work with and what makes you better, unique or different when compared to the competition. Using this approach, the first sentence of your LinkedIn summary instantly identifies your target audience, tells that audience how you help them achieve their goals or solve their problems, and it explains how you do it (the service or product you provide). Using ALL CAPS to highlight key phrases within your profile catches the attention of online readers long enough to stop the scroll and get them engaging with your text. You can't use bold or italics or certain fonts it's all plain text. Now, the reason you put "WHAT I DO" in all-caps is that, to this point, LinkedIn doesn't let you format the text on your summary page. ![]() Here's the first sentence you'll want to use: "WHAT I DO: I help achieve by providing. (Related: The Ultimate LinkedIn Profile Template! ) Having helped rewrite hundreds of LinkedIn profiles for clients over the past five years, I've created a specific, fill-in-the-blank template that anyone can use to immediately turn their profile from virtual résumé into client-attracting content. ![]() We’re on a mission to take the “pai(g)n” out of campaign planning and focus your energy where it counts: creating engaging and helpful content for your audience.Make This the First Sentence of LinkedIn Profile You’ll even find the pertinent ad specs right in front of you as you plan, along with links to resources with best practices and specialized tips for each product. It’s all tailored specifically to the ad product you intend to use, whether Single Image Ads, Carousel Ads, Video Ads, Message Ads, Dynamic Ads, Text Ads, or Lead Gen Forms. You can input your own variables into the template, such as audience, embedded links/images, and ad copy Maximize the ROI of your LinkedIn campaigns.Understand which metrics and KPIs correlate with which specific objectives and advertising products.Engage at each stage of the buyer’s journey through a combination of thought leadership, demand generation, and brand awareness.Build content around three core marketing objectives in Campaign Manager: Awareness, Consideration, Conversions.This one resource will help users create and launch campaigns that contribute to a healthy full-funnel marketing strategy, with guided planning materials to help you: With our new LinkedIn campaign planning template, you can confidently check every box. ![]()
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